A new boxing promotion is causing a sensation! Turki Al-Sheikh, TKO & Sela launch a revolutionary platform for world-class boxers and young talents.
Saudi boxing impresario Turki Al-Sheikh is once again making a splash. In cooperation with TKO Group Holdings, a global leader in sports and entertainment, and Sela, a leading entertainment company with subsidiaries in various fields, he has announced a multi-year partnership to establish a new boxing promotion. This will provide a premier platform for both leading boxers and aspiring boxers
“This groundbreaking partnership between industry leaders sets the stage for an unparalleled experience for boxers and fans. Together we are developing the next generation of talent. And host world-class events at a time when the sport is poised for further change,” said the Saudi Minister of Entertainment. Mark Shapiro, President and Chief Operating Officer of TKO, added: “This is a strategic opportunity to reshape boxing globally. TKO has the in-depth knowledge, promotional expertise and long-standing relationships. Turki Al-Sheikh and Sela share our passion and vision for the evolution of the current model. Together, we can return the ‘Sweet Science’ to its rightful place at the forefront of the global sports ecosystem.”
Coherent overall package
TKO will serve as the managing partner and will be responsible for the day-to-day operations, management and oversight of the promotion. With UFC President and CEO Dana White and WWE President and TKO board member Nick Khan leading the charge. Sela has played a pivotal role in promoting and executing some of the biggest international boxing events in recent years. These include the fights between Terence Crawford and Israil Madrimov in Los Angeles and Anthony Joshua versus Daniel Dubois at Wembley Stadium, which set a new UK attendance record. As a Public Investment Fund (PIF) company, Sela is also the main sponsor of Newcastle United Football Club and has realized projects such as Formula E and the Italian Super Cup.
Dr. Rakan Alharthy, Managing Director and CEO of Sela, said: “This partnership will open a new chapter in the history of boxing. Together we will take the sport to a new level and redefine the fan experience for a global audience. The promotion will create a sustainable future for boxing.”
The new promotion will include the following:
- A highly structured system for developing new talent from around the world, including athlete combinations and academies.
- Access for all boxers to the UFC Performance Institute, the world’s leading center for performance training, research, rehabilitation and nutrition in combat sports, with locations in Las Vegas, Mexico City and Shanghai.
- TKO’s expertise in production, media and promotion to deliver both in-arena experiences and world-class, state-of-the-art broadcasts to fans around the world.
Text by Robin Josten